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Google Analytics Complete SelfAssessment Guide

 
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 MessagePosté le: Sam 8 Juil - 03:50 (2017)    Sujet du message: Google Analytics Complete SelfAssessment Guide Répondre en citant


Google Analytics Complete Self-Assessment Guide
by Gerardus Blokdyk
rating: ( reviews)


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Details:
rank:
price: $79.00
bound: 78 pages
publisher: CreateSpace Independent Publishing Platform (April 29, 2017)
lang: English
asin:
isbn: 1546379622, 978-1546379621,
weight: 5.9 ounces (
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Google Analytics Complete Self-Assessment Guide Gerardus Blokdyk


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(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]function(){ (i[r].q=i[r].q[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-Y'); ga('send', 'pageview'); Note that the UA- number is specific to your Google Analytics profileRequiredCampaign Term: For paid search you might also want to send the term youre bidding onTo do this you simply need to use Googles URL Builder Tool, heres an example of a typical URL from a newletter campaign: Another quick important point to remember is that this method will also allow you to attribute visits from desktop email platforms in your Analytics'tax': '1.29' // Tax ABC DEFG HIJKLMN OPQRST UVWX YZ ABC DEFG HIJKLMN OPQRST UVWX YZ () Helps you to see which campaigns have been most effective

This is especially useful for non-google related search engines as theres no other way to send it APP 7.0 //// 100,000,000+ 300,000+ 5 App Store .Simply set up a vanity URL on your site: Then 301 redirect that URL with your appended Google Analytics tracking: Ecommerce Tracking If you run an Ecommerce site, the revenue you generate will be one of your most important metricsThis allows you to see all data being picked up by your tracking code without any filteringFiltering the profile by just mobile users for example will show very different behaviours & conversion rates than seeing all your data togetherFilter Name: Blog Filter Type: Predefined Include Only Traffic to hostname That contain blog.yoursite.com Exclude Internal Traffic If you have a lot of people working on a website your metrics can get diluted, many businesses filter our their internal traffic to avoid this}); ga('ecommerce:addItem', { 'id': '1234', // Transaction IDThis can happen for a number of reasons: One page form with multiple steps Youll need to call a virtual pageview at each step so we can create a funnel Inconsistent URL structure You can override the current URL with Analytics so its clean in your reports Ajax or Javascript elements Often these elements will change content without changing the URL, so you can call a virtual pageview to compensateHeres a few common filters that are useful: Blog Traffic Subfolder If your blog is included in a subfolder (i.eNot entirely useful imo, but some publishers like it

Custom dimensions are a great way to add additional segmentation information to your data, this could include things like: Gender Income Range Demographic Tag Persona Tag Customer or Non-Customer Customer ID Avg view time of something There's some good examples of how you can use custom dimensions in the GA Help CenterIn the above example, all of the profiles we added would technically show the same data until we use filters to tell them how to behaveYou can use a filter to ensure youre only collecting data on certain sites: Filter Name: Default Websites Filter Type: Predefined Include Only Traffic to hostname That contain yoursite.com In the above example you can get more advanced with regex if you have subdomains or other domains that you are trackingTo trigger an event you use the following piece of code: ga('send', 'event', 'category', 'action', 'label'); So for example when someone clicks on an entry method on our Gleam Competitions app, we call the following event: ga('send', 'click', 'facebook', 'like', 'label'); Then when the person successfully enters the competition via that entry method we call the following event: ga('send', 'enter', 'facebook', 'like', 'label'); If you look at your top events report youll see something like this: Multiple Events If you want to attribute multiple events to a certain part of a page with its own unique URL (for tracking) then you can use the set command to set the page URL then use the send command to send the events that you wantConvert More Customers With Lifecycle Emails Stuart McKeown is one of the Co-founders here at GleamMany of the principles in the guide will be useful however any code snippets will not work if youre still using ga.jsUsing Filters Filters are an extremely important & useful way to ensure that your profiles behave in the ways that you want them to 07f867cfac



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